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Article: We are Alma en Pena

We are Alma en Pena

We are Alma en Pena

Alma en Pena is as beautiful as you can imagine.

It's a sunrise on the beach after a fun summer night, a walk under a pleasant spring sun, a day in the autumn rain, a Friday morning in winter, walking comfortable and beautiful to work ... Alma en Pena is always with you in body and soul, accompanying you in every step you take.


Alma en Pena is the tireless search for the perfect footwear with the chic touch you need to reaffirm your beauty. Sandals, boots, heels, dresses... everything that accompanies you is what marks your steps and your life.


Thus was born Alma en Pena, a Spanish family firm that saw the light in the summer of 2006, it all started as a small and dreamed project that has evolved to become a consolidated and strong company in our country.

We are present almost all over the world, accompanying many women in their daily lives. At Alma en Pena we design our footwear using high quality, exclusive and lovingly crafted materials, tanning the leather in a traditional way and free of chrome.

Alma en Pena is much more than a brand, it is a universe where each design is inspired by the magic of nature, the sea, fantasy, brightness, light and romanticism, it is inspired by you and your dreams.

When you see an Alma en Pena you feel that connection and you can identify it instantly, we differentiate ourselves by the touch of freshness, joy and feeling that accompanies women in their daily lives. At Alma en Pena we combine comfort with style, so you always feel beautiful and smile at every step.


You can choose from a wide variety of designs, all designed with a wide variety of tastes in mind, from the jewel sandals that are the star product of Alma en Pena, to wedges, sneakers, heels, boots and ankle boots. Always prevailing originality in textures and ornaments. The footwear is designed with an eye on all seasons of the year.

But Alma en Pena would not be possible if it were not for our super team. In our factories we have 200 craftsmen who take care of the quality of each product in detail, bringing forward from the same center all the collections.


There are also our offices in Madrid, formed by different departments of logistics, design, marketing, e-commerce, finance, quality control... a team led mainly by women, where we intend to support the importance of women and their value in Alma en Pena. We also have more than 30 sales agents, who join forces so that the brand reaches all parts of the world.


Alma en Pena continues to grow little by little and we hope very soon to be able to reach each one of you, to live together new adventures and thousands of moments, making your way much more comfortable and giving light to every step you take.

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