In 2006, after more than 40 years of experience managing one of the most relevant groups in the footwear sector in Spain, Jose Gil launches the first Alma en Pena collection. Jose Gil is the second generation of shoemaking entrepreneurs; in 1960, his mother, Adela Gil, began to dream of offering Spanish women the best shoe for every occasion.

In that year, she opened the first multi-brand shoe store called Adela Gil. In these shoe stores, they offer the best Italian and Spanish footwear brands and their own brand. They are pioneers in innovation, logistics systems and point of sale management, and become a reference in our country, with more than 60 points of sale throughout the country.

Today, together with their children (third generation), they are once again a reference in the sector, with a consolidated brand in Spain and in full international expansion.